Heartland Splenda | Snapshot pulled Aug. 18, 2026

Campaign reporting built for clean screenshots.

A slide-ready view of the available Google Analytics and Snipp Insights data for Beth’s Splenda Sweet Swap reporting wishlist.

GA4 aggregate pullSnipp Insights exportsGoogle Sheets source file

GA4 sessions

27,037All available Heartland Sweet Swap traffic

Snipp registrations

81Campaign registrations captured in Snipp

Coupon redemptions

901Digital redemptions recorded by Snipp

Valid receipts

11668.2% valid receipt rate

Receipt total

$3,698Total value across processed receipts

MyFitnessPal sessions

3,244Largest known GA4 referral source

Deck Story 1

MyFitnessPal is visible and material.

GA4 shows 3,244 sessions from MyFitnessPal referral traffic, making it the largest known non-direct source in the current export.

Deck Story 2

Coupons are moving faster than receipt validation.

Snipp shows 901 redeemed coupons and 1,904 outstanding, compared with 116 valid processed receipts.

Deck Story 3

Retail proof is strongest at Walmart and Publix.

Those two retailers account for the clearest store-level receipt totals and give Beth the simplest retail proof points.

Google Analytics

Acquisition and site behavior

Historical GA4 aggregate pull

Source / medium

Top traffic sources

Sessions
Direct / none14,002
52% of GA4 sessions
MyFitnessPal / referral3,240
538 engaged sessions | 16.6% engagement
Google / organic1,132
Search discovery
Instagram / social895
Organic social
Reddit / referral761
Community referral
PZDeals / referral724
Deals audience
Vonbeau / referral526
Coupon/deals referral
Absolute Forum383
Forum referral
FreebieShark371
Deals referral
Hunt4Freebies364
Deals referral

Channel mix

Direct and referral dominate

Sessions
Direct14,002
60.7% engagement rate
Referral8,191
45.5% engagement rate
Organic Social2,477
62.5% engagement rate
Organic Search1,239
63.9% engagement rate
Organic Video297
YouTube and video traffic
Email122
Email-tagged sessions
Paid Social116
Paid social-tagged sessions

Site journey

High intent pages

Views
Home18,980
Landing traffic
Sign In15,691
Existing user doorway
Register13,130
Registration interest
How To Save9,442
Savings education
Products6,116
Product browsing
Quiz5,001
Sweetener match experience
Upload26
Receipt-upload page views captured in GA4

Event volume

Form and engagement activity

Events
Heartland Foods event617,103
Primary custom event stream
Page views75,416
GA4 page_view
User engagement37,291
GA4 user_engagement
Session starts26,386
GA4 session_start
Form starts25,306
GA4 form_start
Form submits24,215
GA4 form_submit
Clicks727
GA4 click

Snipp Insights

Campaign mechanics and rewards

Aggregate Snipp report exports

Receipt status

Valid rate

170 total
68.2%valid
Valid receipts68.2%
Invalid receipts31.8%

Coupon status

Redeemed vs outstanding

2,805 total
901redeemed
Redeemed901
Outstanding1,904

Method of saving

Coupon-heavy behavior

2,915 actions
96%coupon issued
Coupons issued2,803
PayPal receipt submissions112

Receipt timing

Valid receipts by month

Count
May 20265
Valid receipts
June 2026107
Campaign peak
August 20264
Late activity in extract

Snipp Campaign Totals

142Members
505Submissions
628Qualifying items
17.0%Share of basket

Retail and product proof

Where purchases happened and what shoppers bought

Receipt-level aggregates

Store spend

Walmart and Publix lead the receipt story

Total receipt value
Walmart$1,863
63 receipts | 62 members
Publix$1,010
24 receipts | 22 members
Food Depot$178
Receipt spend
Costco$107
Receipt spend
Giant$82
Receipt spend
Target$79
4 receipts
Walmart.com$62
4 receipts
ShopRite$53
2 receipts

Products purchased

Top products by quantity

Units
SPLENDA50
$298 qualifying spend
Zero Calorie Sweetener Packets 100ct36
$178 qualifying spend
Stevia Sweetener Packets 100ct10
$31 qualifying spend
Sweet Cream Coffee Creamer8
$8 qualifying spend
French Vanilla Coffee Creamer5
$5 qualifying spend
Stevia Sweetener Packets 200ct5
$35 qualifying spend
Monk Fruit Granulated Pouch5
$21 qualifying spend

Preferred retailer

Survey choices

Responses
CVS15
Survey choice
Dollar General13
Survey choice
Meijer8
Survey choice
Walgreens8
Survey choice
ShopRite5
Survey choice
CVS Pharmacy4
Survey choice
Other15
Long-tail choices

Audience profile

What patients told us

Survey and registration fields

Blood sugar priority

Patient motivation

Responses
Ongoing over a year39
Patient self-report
Recently identified27
Patient self-report
Prefer not to say12
Patient self-report

Occasion

Where Splenda fits

Responses
Hot beverage39
Top use case
Cold beverage13
Use case
Family-sized cold beverage10
Use case
Baked goods / desserts8
Use case
Sprinkled on food6
Use case

Email domains

Registrant email mix

Share
50.6%Gmail
Gmail50.6%
Yahoo18.5%
AOL7.4%
Other visible14.8%
Unlabeled8.6%

Referral poll

Healthcare and grocery channels are the top recalled sources

Responses
Healthcare provider26
Top self-reported source
Grocery / food retailer18
Self-reported source
Healthcare facility13
Self-reported source
Insurance / benefits plan8
Self-reported source
Wellness professional6
Self-reported source
Wellness program4
Self-reported source
Employer wellness3
Self-reported source

Quality, geography, and support

Where activity clusters and where friction shows up

Snipp aggregates

Receipt states

Top geography

Receipts
Texas18
Receipt state
Florida16
Receipt state
California9
Receipt state
Georgia6
Receipt state
Illinois5
Receipt state
Kentucky5
Receipt state
New York5
Receipt state
Massachusetts4
Receipt state
New Jersey4
Receipt state
Pennsylvania4
Receipt state

Daypart

Afternoon and morning activity lead

Receipts
Afternoon39
Receipt time
Morning33
Receipt time
Noon18
Receipt time
Evening17
Receipt time
Late3
Receipt time

Day of week

Thursday is the highest receipt day

Receipts
Thursday23
Highest valid receipt day
Tuesday20
Second-highest day
Sunday17
Weekend activity
Friday17
Weekend edge
Saturday15
Weekend activity
Wednesday13
Midweek activity
Monday11
Lowest day

Invalid reasons

Image quality drives rejections

Invalid receipts
Incomplete receipt image20
37.0% of invalid receipts
Not a receipt image12
22.2% of invalid receipts
Invalid purchase date7
13.0% of invalid receipts
Already qualified6
11.1% of invalid receipts
Duplicate image6
11.1% of invalid receipts
Required product not purchased3
5.6% of invalid receipts

Recipe clicks

Drink content produces the clearest click story

Clicks
Drinks category27
407 opens | 6.6% CTR
Homemade chai10
632 opens | 1.6% CTR
Vanilla sweet cream coffee8
793 opens | 1.0% CTR
Orange cream Italian soda7
536 opens | 1.3% CTR
Baked salmon6
632 opens
Peaches and cream smoothie6
632 opens
Soft chocolate chip cookies5
793 opens

Customer service

Reward and receipt topics lead

Topics
Reward expired8
Top support topic
Reward code not generated6
Support topic
Deactivate/delete account5
Support topic
Other5
Support topic
Receipt status inquiry5
Support topic
Issue submitting receipt4
Support topic
Program website down4
Support topic

Beth wishlist coverage

What can be reported now

Current access limits
RequestStatusSource
Patient opt-ins and profile signalsPartialSnipp surveys and registrations
ZIP, state, and geographic receipt reportingPartialSnipp receipt reporting
Blood sugar priority / patient motivationPartialSnipp poll response
How patients heard about the offerPartialSnipp referral poll
Sweetening occasion and product interestReadySnipp survey + product purchases
Website traffic and referral performanceReadyGA4 aggregate reporting
MyFitnessPal trafficReadyGA4 source / medium
Coupon redemptions and outstanding rewardsReadySnipp rewards reporting
PayPal receipt outcomesReadySnipp PayPal receipt report
Recipe engagementPartialSnipp link/click report
Referring organization detailMissingNot exposed in current export
Chatbot topic trendsMissingNo chatbot feed available
Sweepstakes / micro-challenge activityMissingNot present in current Snipp reports
HCP profile, opt-in, and referral volumeMissingNot exposed in current export